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ProdukProductStrategi Pemasaran yang Dikembangkan PerusahaanThe Marketing Strategies Developed by the CompanyUpstream Subholding has several subsidiaries that are LNG producers, namely PT Pertamina Hulu Mahakam (PHM), PT Pertamina Hulu Sanga Sanga (PHSS) and PT Pertamina Hulu Kalimantan Timur (PHKT) which are under PT Pertamina Hulu Indonesia (PHI). PHM, PHSS and PHKT operate in the East Kalimantan area so that they have the main obligation to meet the needs of domestic pipeline gas in the East Kalimantan area while the excess gas that is still available is channeled to the Bontang LNG Plant operated by PT Badak NGL.LNG marketing for the PHI group is carried out jointly with the LNG Function of PT Pertamina (Persero) which acts simultaneously as the State LNG Seller and Contractor. Meanwhile, LNG lifting operations and implementation of other LNG contract aspects for the East Kalimantan area are managed through the Joint Management Group (JMG) entity consisting of representatives of Pertamina (Persero), PHM, PHSS, PHKT, ENI Muara Bakau, ENI East Sepinggan and ENI Rapak.Layanan Komersial LNGLNG Commercial Services%u2022 Memberdayakan jaringan bisnis yang ada.%u2022 Partisipasi aktif dalam berbagai event migas nasional dan internasional, serta berkoordinasi dengan Pertamina Business Forum.%u2022 Kerja sama pemasaran dengan mitra strategis yang memiliki jaringan operasional maupun keanggotaan luas, di antaranya Indonesia Gas Society (IGS).%u2022 Pemasaran aktif kepada calon pengguna jasa, terutama perusahaan-perusahaan yang sedang dalam masa pembangunan kilang LNG.%u2022 Mengembangkan kanal pemasaran berbasis daring melalui situs web khusus dan sosial media.%u2022 Empowering existing business networks.%u2022 Active participation in various national and international oil and gas events, and coordinating with the Pertamina Business Forum.%u2022 Marketing cooperation with strategic partners who have extensive operational and membership networks, including the Indonesia Gas Society (IGS).%u2022 Active marketing to potential service users, especially companies that are in the process of building an LNG refinery.%u2022 Developing online-based marketing channels through special websites and social media.Jasa PengeboranDrilling ServicesFokus utama pada optimasi pemanfaatan aset eksisting dan pengembangan captive market dengan penambahan investasi aset baru dan skema kemitraan dengan strategic partner serta mengedepankan konsep one stop services company di bidang hulu migas melalui penerapan Integrated Project Management, Integrated Drilling Services, dan Integrated Drilling Engineering Services & Supervisory.The main focus is on optimizing the utilization of existing assets and developing captive markets by adding new asset investments and partnership schemes with strategic partners and prioritizing the concept of a one-stop services company in the upstream oil and gas sector through the implementation of Integrated Project Management, Integrated Drilling Services, and Integrated Drilling Engineering Services & Supervisory.Pangsa Pasar dan Kontribusi Perusahaan Terhadap Ketahanan Migas NasionalMelalui kerja nyata, masif, mengoptimalkan, serta terus mengeksplorasi potensi dan peluang sepanjang tahun, PHE Subholding Upstream mencatatkan kinerja operasional yang baik hingga dapat berkontribusi positif menjadi tulang punggung pencapaian produksi minyak dan gas bagi Negara. Kontribusi untuk mendukung ketahanan energi nasional tercermin dari realisasi lifting migas nasional selama tahun 2024. Total lifting minyak domestik PHE Subholding Upstreammencapai 399,89 MBOPD atau 68,98% dari realisasi liftingminyak nasional sebesar 579,70 MBOPD pada tahun 2024. Sementara itu, lifting gas domestik mencapai 1.837,68 MMSCFD atau 33,53% dari realisasi lifting gas nasional sebesar 5.481,00 MMSCFD.Market Share and Contribution of Company to National Oil and Gas ResilienceThrough real, massive work, optimizing, and continuing to explore potential and opportunities throughout the year, PHE Subholding Upstream recorded good operational performance so that it could contribute positively to becoming the backbone of achieving oil and gas production for the State. The contribution to supporting national energy resilience is reflected in the realization of national oil and gas lifting during 2024. PHE Subholding Upstream's total domestic oil lifting reached 399.89 MBOPD or 68.98% of the realization of national oil lifting of 579.70 MBOPD in 2024. Meanwhile, domestic gas lifting reached 1,837.68 MMSCFD or 33.53% of the realization of national gas lifting of 5,481.00 MMSCFD.010203 04 Management Discussion & Analysis Pembahasan & Analisis Manajemen050607 PT Pertamina Hulu Energi 225